Corporate communication
Google Insights Infographic
Communication Effect S.A.
BRAND ADVOCATES
Internet users who agreed with the statement: If there is a brand I love, I tend to tell everyone about it
1 in 3 internet users
worldwide is a
Brand Advocate.
WHAT IS THE STATUS OF YOUR BRAND?
50% of Brand Advocates spent
at least a few days researching
an upcoming purchase.
HOW IS YOUR ONLINE PRESENCE?
2 in 3 Brand Advocates
use the internet to inform
on potential purchases.
DO YOU GRAP THIS OPPORTUNITY?
40% of Brand Advocates
use a smartphone during
the purchase process.
WHAT IS YOUR MOBILE STATUS?
THE MILLENNIALS
Internet users 16-34 years old
90% of Millennials
go online
daily.
ARE YOU PREPARED?
75% of Millennials go online
via smartphone at least
as often as computer.
IS YOUR CONTENT OPTIMIZED?
55% of Millennials use
search engines to learn
about products.
ARE YOU PRESENT?
50% of Millennials
comment/like
a friend's post daily.
HOW IS YOUR ENGAGEMENT RATE?
DIGITAL MOMS
Female Internet users with children under 18 in the household who made a purchase
in selected categories in the prior 3 or 12 months
70% of Digital Moms
create or curate content
online at least monthly.
ARE YOU IN TOUCH?
55% of Digital Moms
do online research before
making a purchase.
ARE YOU PRESENT?
1 in 5 Digital Moms
is on the look-out for newgrocery products to try.
CAN THEY FIND YOU?
1 in 10 Digital Moms
who made a purchase online
did so via smartphone.
ARE YOU MOBILE READY?