JUMBO S.A. is the leading toy retailer on the Greek market. Its European-wide net sets out in four countries to count up 50+ stores in Greece alone (5 more in Cyprus,
8 in Bulgaria and 7 in Rοmania). Thousands of square meters of aisles and shelves created the need of a navigation code. This code should help the customers to be navigated in the basic areas of each store and inform them about the basic regulations of the company. In a direct, clear and playful way. Jumbo is a world of toys after all...

For the first time in the company’s history, a Brand Manual was intended and delivered in a fashion adapted to the corporate needs and philosophy.